INTENTIONAL. SIMPLE. PROFITABLE

Privacy Policy


1. Introduction


At The Clarity, we respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use, and safeguard your data in line with the UK GDPR and Data Protection Act 2018.


2. Who We Are


The Clarity is a UK-based business consultancy founded by Marybel Almeida. We provide consulting, audits, and strategic support for service-based businesses.


📧 Contact us: hello@theclarity.online


3. Information We Collect


We only collect the information you choose to share with us, such as:


  • Your name, email, and business details when you inquire or book a service
  • Your email when you subscribe to updates or resources
  • Your message content when you contact us


When you visit our website, we may also collect:


  • Basic technical info (IP address, browser type, device info)
  • Usage data (pages viewed, time spent) via Google Analytics


4. How We Use Your Information


We use your information to:


  • Provide consulting services and resources
  • Respond to enquiries and bookings
  • Send business insights or service updates (only if you’ve opted in)
  • Improve our website performance and security


We never sell your data.


5. Cookies


We use essential cookies to make our site work, and Google Analytics to understand how visitors use the site. You can disable cookies in your browser at any time.


6. Data Sharing


We only share your information with trusted providers we use to run our business, such as:


  • Email services (for communication)
  • Website hosting (to keep the site running)
  • Google Analytics (to understand site traffic)


We may also share data if required by law.


7. How Long We Keep Data


  • Client records: up to 7 years (for tax/legal purposes)
  • Enquiries: up to 2 years
  • Newsletter subscriptions: until you unsubscribe
  • Analytics data: up to 26 months


8. Your Rights


You have the right to:


  • Request a copy of the data we hold about you
  • Ask us to correct or delete your data
  • Unsubscribe from marketing at any time
  • Object to how we use your data


📧 To exercise your rights, email: hello@theclarity.online


9. Changes to This Policy


We may update this policy from time to time. The latest version will always be published on this page.


10. Complaints


If you are unhappy with how we handle your data, you have the right to complain to the UK data protection authority.


Effective Date: 15 May 2026


The Clarity

📧 hello@theclarity.online